When Marketers Plan to Sell Their Products in Foreign or Multinational

question 9

Multiple Choice

When marketers plan to sell their products in foreign or multinational markets, they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.

• A) acculturation
• B) exculturation
• C) proculturation
• D) inculcation
• E) enculturation

---

Definitions:

Neutral Buffer

A statement or section in communication intended to lessen the impact or soften the tone before delivering bad news or sensitive information.

Indirect Format

A communication or documentation style where the main points or conclusions are not presented directly at the beginning.

Completion Process

The series of steps or actions required to finish a task or fulfill a requirement, leading to its finalization.

Distribution Method

Describes the means or tactics employed to disseminate a product, information, or service to its intended consumers or audience.