Hype Mobile Phones Wants to Learn How Consumers Decide Which

question 87

Multiple Choice

Hype Mobile Phones wants to learn how consumers decide which mobile phones to purchase, so it places researchers in mobile phone stores and has them pose as salespeople. In this example, researchers are ________.

• A) third-party observers
• B) actors
• C) participant-observers
• D) active researchers
• E) imitators

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Definitions:

Outgroup Homogeneity Effect

A psychological phenomenon in which an individual perceives members of a group to which they do not belong as being more similar to each other than they actually are.

Aversive Racists

Individuals who hold subconscious negative attitudes towards a race but consciously endorse egalitarian values and believe they are non-prejudiced.

Egalitarian Values

Egalitarian values are principles that emphasize equality and equal rights across all aspects of society, including race, gender, and socioeconomic status.

Negative Feelings

Emotions such as sadness, anger, frustration, or fear, that are unpleasant or undesirable to an individual.