In Addition to Segmenting Markets in Terms of Cultural Factors

question 102

Multiple Choice

In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.

• A) micromarkets
• B) individual markets
• C) mass markets
• D) subcultures
• E) microsocieties

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Definitions:

Everyday Tasks

Routine activities or chores that are performed as part of daily living, such as cooking, cleaning, and working.

Cognitive Processes

The mental activities involved in acquiring, processing, and storing knowledge and information.

Information-Processing System

A theoretical framework in cognitive psychology that likens the human mind to a computer, focusing on how people process, store, and retrieve information.

Organic Brain Damage

A condition characterized by permanent or temporary impairment of brain function due to injury or disease affecting the brain's organic structure.