Which of the Following Is True of African Americans in Relation

question 51

Multiple Choice

Which of the following is true of African Americans in relation to marketing and media?

• A) African American adults tend to place a great deal of trust in African American-centric media.
• B) Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies.
• C) Personal grooming and food products targeted to African Americans are best advertised through mass media.
• D) African Americans typically spend less time watching television than Caucasians.
• E) Few African Americans believe that most advertising is targeted to white people.

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Definitions:

Closing Entries

Closing entries are journal entries made at the end of an accounting period to transfer temporary accounts to permanent accounts.

Rendering Services

The act of providing professional services or duties to a client or customer.

Purchases Journal

A ledger used in accounting to record all purchases of goods and services on credit.

Accounts Payable

Short-term liabilities or money owed by a company to its creditors or suppliers for goods and services that have been delivered but not yet paid for.