Which of the Following Is True of Gender Roles and Consumer

question 101

Multiple Choice

Which of the following is true of gender roles and consumer behavior?

• A) Women have traditionally been cast as the providers or breadwinners.
• B) Men show superior affect and purchase intention toward ads that are verbal and complex.
• C) Women are prone to such shopping motives as uniqueness and assortment seeking, social interaction, and browsing.
• D) Women exhibit superior affect and purchase intention toward ads that are comparative, simple, and attribute-oriented.
• E) Women are less loyal to local merchants than their male counterparts.

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Definitions:

Obstetrician

A medical doctor specializing in the care of women during pregnancy, childbirth, and the postpartum period.

Cephalocaudal

A pattern of growth and development in which areas of the body develop from head (cephalo) to tail (caudal) direction.

Proximodistal

A pattern of physical and motor development that progresses from the center of the body outward toward the extremities.

Upper-Arm Movement

The action or range of motion associated with the segment of the arm located between the shoulder and the elbow.