When Segmenting Women Who Work Outside the Home, the ________

question 96

Multiple Choice

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.

• A) Plan-to-Work Housewife
• B) Independent Woman
• C) Just-a-Job Working Woman
• D) Mom Achiever
• E) Alpha Goddess

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Definitions:

Painful Stimulus

A stimulus that is physically uncomfortable or hurtful, often triggering a reflexive withdrawal or response to stop the pain.

Motor Response

The physical reaction of the body to a stimulus, involving movement of muscles.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord.

Sensory Nerves

Nerves that transmit sensory information from the body to the central nervous system.