Provide an Example of How a Marketer Might Modify Their

question 44

Essay

Provide an example of how a marketer might modify their product and/or its positioning to better meet the needs of targeted consumers and suit the subculture's values and tastes.

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Definitions:

Köhler

A psychologist known for his work in the field of Gestalt psychology, particularly his research on problem-solving in animals.

Koffka

Kurt Koffka, a German psychologist, was a co-founder of Gestalt psychology, which focuses on holistic perception and problem-solving.

Humanistic Theory

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but through the eyes of the person doing the behaving.

Existential

Pertaining to existentialism, a philosophy that emphasizes individual freedom, choice, and existence.