The Reason That Many Products Fail When Marketed in a Foreign

question 88

Multiple Choice

The reason that many products fail when marketed in a foreign country is ________.

• A) many companies do not insure their products against theft
• B) many companies assume that if a product is a success domestically, it will be accepted anywhere
• C) marketers do not go through enough enculturation education
• D) marketers' use of localized marketing strategies negatively influence consumer preferences
• E) country of origin effects

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Definitions:

Supplies Expense

The cost incurred from using supplies during an accounting period, recognized as an expense.

Net Income

The total profit of a business after all expenses and taxes have been subtracted from total revenue.

Inventory

Items that are held by a company for the purpose of selling in the near future or the materials used to produce those goods.

Supplies

Tangible items used in the operation of a business that are not directly associated with the product or service offered.