CLOTHING MINI CASE Outer Limits Outfitters Is a Swiss Company

question 24

Multiple Choice

CLOTHING MINI CASE Outer Limits Outfitters is a Swiss company that makes clothes for skiing and snowboarding. The company produces standardized lines of clothing for sale at its retail outlets worldwide. In Switzerland, Outer Limits' advertising portrays the company as a distinctly Swiss brand. In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE, Outer Limits Outfitters would be considered a(n) ________.

• A) global brand
• B) acculturated brand
• C) subsidiary brand
• D) national brand
• E) local brand

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