CLOTHING MINI CASE Outer Limits Outfitters Is a Swiss Company

question 85

Multiple Choice

CLOTHING MINI CASE Outer Limits Outfitters is a Swiss company that makes clothes for skiing and snowboarding. The company produces standardized lines of clothing for sale at its retail outlets worldwide. In Switzerland, Outer Limits' advertising portrays the company as a distinctly Swiss brand. In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE, Outer Limits' marketing strategy would be best described as ________.

• A) global
• B) hybrid
• C) homogenous
• D) local
• E) individualistic

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Definitions:

Performance

The act of carrying out or accomplishing tasks, duties, or functions measured against preset known standards of accuracy, completeness, cost, and speed.

Payout

The process of distributing financial rewards, such as dividends or winnings.

Performance-Based Pay

A compensation system in which an employee’s financial remuneration is directly linked to their performance or productivity.

Advantages

The favorable positions or conditions gained by a person or organization that provide a better opportunity for success.