CRAFT MINI CASE: Global Craft Is an Importer of Crafts

question 84

Multiple Choice

CRAFT MINI CASE: Global Craft is an importer of crafts from Indian and African artisans to the United States. The company broadcasts a standardized advertising campaign nationwide emphasizing the fair price that it pays for the crafts that it imports, supporting rather than exploiting these craftsmen. Its advertising also serves to introduce American consumers to international craft products to which they may not have been already introduced.
-In the CRAFT MINI CASE, the majority of Global Craft's consumers fall into the ________ consumer segment.

• A) Global Citizens
• B) Global Dreamers
• C) Global Indifferents
• D) Antiglobals
• E) Global Agnostics

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Definitions:

Journalists

Professionals who collect, write, or distribute news or other current information to the public, often working in various forms of media.

Biases

Prejudices or predispositions towards one side or another, often resulting in unfair judgment or treatment.

Concentration

The degree of control or dominance a company or entity holds in a particular market or industry, potentially leading to a monopoly.

Government Regulations

Laws and rules established by governmental bodies that dictate the operations, standards, and procedures of entities and activities within their jurisdiction.