Global Brands Are Viewed Differently Than Local Brands, and Consumers

question 45

True/False

Global brands are viewed differently than local brands, and consumers worldwide associate global brands with three characteristics: quality signal, global myth, and social responsibility.

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Definitions:

Efficient Workers

Individuals who are able to achieve maximum productivity with minimum wasted effort or expense.

Identify

The process of recognizing or determining the identity of something or someone.

Role Conflict

Role conflict occurs when two or more statuses held at the same time place contradictory role demands on a person.

Contradictory Role Demands

The situation where an individual faces conflicting expectations associated with a single social position or between multiple roles.