How Has the Growth of the Middle Class in Developing

question 73

Essay

How has the growth of the middle class in developing countries impacted marketers?

---

Definitions:

Community

A group of people living in the same place or having a particular characteristic in common, often tied together through shared values, practices, and support systems.

Collective Action

The pursuit of a goal or set of goals by a group of individuals working together, often in response to social, political, or environmental issues.

Elites

Are exclusive groups that control the command posts of institutions.

Privileged Groups

Social groups that have advantages, rights, or access to resources that are not available to all members of society, often based on race, gender, or economic status.