An Auto Designer Chooses to Devote His Efforts to Designing

question 16

Multiple Choice

An auto designer chooses to devote his efforts to designing an automobile that is the safest vehicle possible.He does so because he wishes to save lives and prevent disabling injuries.He believes he and his employer have a duty to provide the public with the safest possible vehicle.The designer's approach to ethical decision-making is best characterized as:

• A) utilitarian.
• B) deontological.
• C) ethically relative.
• D) ethically fundamental.

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Definitions:

Lifestyle Purchases

Buying decisions influenced by consumers' lifestyles, reflecting their values, interests, and social status.

Observational Data

Information collected through direct observation, often used in research to study behaviors, processes, or phenomena as they naturally occur.

Neuromarketing Methods

Strategic techniques that apply principles from neuroscience to marketing efforts, aiming to understand how consumers' brains respond to marketing stimuli.

The Wall Street Journal

A leading international daily newspaper focusing on business, finance, and economic news.