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Logos
In rhetoric, it refers to the appeal to logic, one of the three modes of persuasion identified by Aristotle, alongside ethos and pathos.
Design Language
A system of guidelines used to create a cohesive visual and functional style across a brand or product.
Fame and Uniqueness
Attributes of a brand or product characterized by widespread recognition and a distinctive quality that sets it apart from competitors.
Brand Assets
Valuable components or properties uniquely attributed to a brand that contribute to its equity and differentiation, including logos, trademarks, and customer goodwill.
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