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Neoclassical Assumptions
The foundational premises of neoclassical economics, such as rational behavior, market equilibrium, and utility maximization.
Behavioral Economists
Specialists examining the effects of psychological, cognitive, emotional, cultural, and social components on the economic decision-making of individuals and institutions.
Nudges
Subtle policy shifts or design changes that steer people's behavior in predictable ways without forbidding any options or significantly changing economic incentives.
Prospect Theory
A behavioral economic theory that suggests individuals value gains and losses differently, leading to decisions that can deviate from traditional economic predictions which assume rational behavior.
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