A Good Way to Increase the Volume and Quality of Traffic

question 9

Multiple Choice

A good way to increase the volume and quality of traffic to a particular website is to:

• A)place banner ads on reciprocal sites.
• B)offer rebates that can be applied toward future purchases.
• C)make sure that the site is accessible by search engines.
• D)All of the above are good methods.

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Definitions:

Total Surplus

The total net gain to society from creating and using goods and services, shown by adding together consumer and producer surplus.

Total Surplus

The sum of consumer and producer surplus, representing the total net benefit to society from the production and consumption of a good or service.

Gains From Trade

Gains achieved by dividing tasks and trading; in this way people can get more of what they want through trade than they could if they tried to be self-sufficient.

Total Surplus

The sum of consumer surplus and producer surplus; a measure of the total benefit to society from a market transaction.