While E-Mail Promotion Provides a Low-Cost Way to Pinpoint Customers

question 30

True/False

While e-mail promotion provides a low-cost way to pinpoint customers and achieve response rates higher than those for banner ads,the issue of churning is a concern.

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Definitions:

Employee Turnover

Refers to the rate at which employees leave a company and are replaced by new ones over a specific period.

Client Satisfaction

The measure of how products or services supplied by a company meet or surpass customer expectations.

Informal Feedback

The casual and spontaneous comments about performance, often given in day-to-day interactions, not part of a structured evaluation.

Delphi Technique

The Delphi Technique is a structured communication method originally developed as a systematic, interactive forecasting method which relies on a panel of experts.