Tyler Cannot Afford to Hire a Salesperson for His Small

question 31

Multiple Choice

Tyler cannot afford to hire a salesperson for his small business but feels personal selling is the best way to encourage prospects to become customers. You remind him that

• A) he may have to be his own salesperson for a while.
• B) good salespeople are expensive.
• C) the most cost-efficient mode of selling may be to use sales or marketing representatives.
• D) he can always send his production people out to make sales calls.