Terrance Is Concerned That Printing and Distributing Coupons Will Be

question 114

Multiple Choice

Terrance is concerned that printing and distributing coupons will be a waste of time and money because the coupons may not be redeemed.You remind him that:

• A)the printing expenses are sunk costs and have no impact on the decision.
• B)customers who received but did not redeem coupons actually increased their purchasing from the stores associated with the coupons.
• C)he can still make a profit by issuing coupons.
• D)coupons will attract only browsers but not shoppers.

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