Examlex
Match the term with its definition.Some terms may not be used.
a.Advertising
b.Blog
c.Institutional advertising
d.Social media
e.Personal selling
f.Product advertising
g.Promotion
h.Prospecting
i.Publicity
j.Sales promotion
-Marketing communications that inform and persuade consumers
Compete
To take part in a contest or engage in activities aiming to outperform others to achieve a specific goal.
Solve
To find a solution or explanation for a problem or challenge.
Foot-in-the-door Technique
A persuasion strategy where a small request is initially made to gain compliance, followed by a larger request related to the first one.
Attitude Components
The aspects that make up attitudes, typically including cognitive (beliefs), affective (emotions), and behavioral (actions) elements.
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