Examlex
Match the term with its definition.Some terms may not be used.
a.Advertising
b.Blog
c.Institutional advertising
d.Social media
e.Personal selling
f.Product advertising
g.Promotion
h.Prospecting
i.Publicity
j.Sales promotion
-A presentation of information about a particular firm,designed to enhance the firm's image in order to make its other advertising more credible and effective
Price Level
A median calculation of the present prices for a broad range of goods and services in the economy.
Dollar Appreciate
Refers to the increase in value of the US dollar against other currencies, making foreign goods and services cheaper for US consumers but US exports more expensive for foreign buyers.
Dollar Depreciate
A decline in the value of the U.S. dollar relative to other currencies, resulting in decreased purchasing power internationally.
Weaker Peso
A situation in which the value of the Mexican Peso decreases relative to other currencies.
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