Examlex
Match the term with its definition.Some terms may not be used.
a.App
b.E-mail promotion
c.Hyperlink
d.Mobile device
e.Promotional mix
f.Publicity
g.Quick response (QR)code
h.Sales promotion
i.Social media
j.Social networking
-A generic term used to refer to a variety of wireless handheld computing devices that allow people to access information from wherever they are
Factorial ANOVA
A statistical test used to evaluate the difference between the means of three or more groups based on two or more factors.
Independent Variable
A variable in an experimental or observational study that is manipulated or categorized to observe its effect on dependent variables.
Interaction Effect
In statistics, the effect that occurs when the impact of one independent variable on a dependent variable varies depending on the level of another independent variable.
Independent Variable
The variable that is manipulated or changed in an experiment to see its effects on the dependent variable.
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