Match the Term with Its Definition

question 63

Multiple Choice

Match the term with its definition.
-An inclusive term for any promotional technique other than personal selling and advertising that stimulates the purchase of a particular product or service

• A)advertising
• B)app
• C)blog
• D)e-mail promotion
• E)hyperlink
• F)institutional advertising
• G)personal selling
• H)product advertising
• I)promotion
• J)promotional mix
• K)prospecting
• L)publicity
• M)quick response (QR) code
• N)sales promotion
• O)social media

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Definitions:

Security

A financial instrument representing an ownership position, a debt relationship, or rights to ownership as represented by an option.

Investment

Allocating resources, usually money, with the expectation of generating an income or profit.

Sarbanes-Oxley Act

U.S. legislation enacted to protect investors from fraudulent financial reporting by corporations, enhancing corporate accountability.

SEC

The Securities and Exchange Commission, an agency responsible for regulating and enforcing federal securities laws in the United States.