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Prestige Pricing (Setting a High Price to Convey an Image

question 46

True/False

Prestige pricing (setting a high price to convey an image of high quality or uniqueness) is a pricing tactic that reflects competitive advantage.


Definitions:

Lump Sum

A lump sum is a single payment of money, as opposed to making payments over time in installments.

Interest Rate

The portion of a loan that accrues interest, regularly described as an annual percentage of the loan’s remaining debt.

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