Within the Context of the Model of Consumer Decision Making

question 85

Multiple Choice

Within the context of the model of consumer decision making, the marketing mix activities of organizations and non-marketing sociocultural influences are the chief ________ factors.

• A) cognitive
• B) output
• C) decision
• D) input
• E) emotional

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Definitions:

Groupthink

Groupthink refers to a psychological phenomenon where the desire for group consensus and harmony results in an irrational or dysfunctional decision-making outcome.

Social Loafing

The phenomenon wherein individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Group Polarization

A phenomenon where discussions within a group lead to the adoption of more extreme positions or attitudes than the members initially had.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or expectations.