In A(n) ________, the Consumer Establishes a Separate, Minimally Acceptable

question 69

Multiple Choice

In a(n) ________, the consumer establishes a separate, minimally acceptable level as a cutoff point for each brand attribute he or she is considering.

• A) lexicographic decision rule
• B) affect referral decision rule
• C) disjunctive decision rule
• D) conjunctive decision rule
• E) cognitive decision rule

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Definitions:

Self-actualizing Individuals

People who have achieved the highest level of Maslow's hierarchy of needs, realizing their potential and possessing an ongoing appreciation for life and personal growth.

Reciprocal Determinism

A concept in psychology that suggests an individual's behavior is both influenced by and influences personal factors and the environment simultaneously.

Maslow's Concept

Refers to Maslow's hierarchy of needs, a theory in psychology proposed by Abraham Maslow in 1943, which posits that people are motivated by five basic categories of needs: physiological, safety, love and belonging, esteem, and self-actualization.

Humanistic Approach

The Humanistic Approach in psychology emphasizes individual potential and stresses the importance of growth and self-actualization.