A ________ Is the Exploratory Phase of Purchase Behavior in Which

question 108

Multiple Choice

A ________ is the exploratory phase of purchase behavior in which consumers attempt to evaluate a product through direct use.

• A) gift purchase
• B) trial purchase
• C) loyalty purchase
• D) repeat purchase
• E) long-term commitment purchase

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Definitions:

Distribution Network

The system of warehouses, transportation options, and distribution centers that helps in moving products from manufacturers to consumers.

Omni-Channel Retailing

A multichannel approach to sales that focuses on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Customer

An individual or business that purchases goods or services from a company.

Retailer

A business or individual that sells goods or services directly to consumers, acting as the final link in the supply chain.