________ Occurs When a Product's Performance Is Below Expectations and the Consumer

question 104

Multiple Choice

________ occurs when a product's performance is below expectations and the consumer is dissatisfied.

• A) Positive disconfirmation of expectations
• B) Negative disconfirmation of expectations
• C) Reverse dissonance
• D) Postpurchase analysis
• E) Brand loyalty

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Definitions:

Unwanted Thought

Intrusive and often distressing ideas or mental images that an individual struggles to control or eliminate.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.

Self-regulation

The process by which individuals control their own behavior, emotions, and thoughts, adjusting them in accordance with their goals.

Perceived Control

The belief or perception that one has the ability to influence or direct the outcomes of their actions in their environment.