________ Occurs When a Product's Performance Is Below Expectations and the Consumer

question 104

Multiple Choice

________ occurs when a product's performance is below expectations and the consumer is dissatisfied.

• A) Positive disconfirmation of expectations
• B) Negative disconfirmation of expectations
• C) Reverse dissonance
• D) Postpurchase analysis
• E) Brand loyalty

---

Definitions:

Sequence of Events

A sequence of events refers to the order in which events occur, typically used in the context of storytelling, project planning, or analyzing historical or scientific processes.

Social Roles

Expected patterns of behavior associated with the social position occupied by an individual in society.

Stanford Prison Experiment

A controversial psychology experiment conducted in 1971 that studied the psychological effects of perceived power by assigning roles of guards and prisoners to participants.

Just-world Hypothesis

The belief that people get what they deserve, meaning that the world is fundamentally fair.