Furniture Shine Is Introducing an Improved Version of Its Existing

question 25

Multiple Choice

Furniture Shine is introducing an improved version of its existing wax targeted to owners of antiques. The firm has decided to leave the original wax in the mix aimed toward residential owners. Furniture Shine is employing a _____ product strategy.

• A) multiple products/one market
• B) multiple products/multiple markets
• C) modified product/one market
• D) modified product/multiple markets

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Definitions:

Good News

News or messages that are encouraging, positive, or advantageous to those who receive them.

Subject Line

The title or heading of an email, designed to summarize the message's content and encourage the recipient to open the email.

Electronic Messages

Communications transmitted over digital platforms such as email, messaging apps, or social media.

Efficient

Characterized by achieving maximum productivity with minimum wasted effort or expense.