Match the Term with Its Definition

question 28

Essay

Match the term with its definition.
a.Brand
b.Brand image
c.Brand name
d.Brandmark
e.Design patent
f.Direct channel
g.Indirect channel
h.Patent
i.Service mark
j.Trade dress
k.Trademark
l.Utility patent
-A legal term indicating that a company has the exclusive right to use a brand to identify a service

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Definitions:

Scholarly Credibility

The level of trustworthiness and academic integrity associated with sources or authors, often gauged through peer review processes or publication prestige.

Author's Credentials

The qualifications, experience, or background that make an author or researcher credible and authoritative in their field.

Publication City

The city where a book, journal, or another type of publication is officially published or produced.

Boolean Operators

Terms such as AND, OR, and NOT that allow one to fine-tune a database search.