In What Stage of the Consumer Decision Making Process Is

question 14

Multiple Choice

In what stage of the consumer decision making process is Josh when he becomes concerned whether his friends will enjoy the video game he downloaded?

• A)information search and evaluation
• B)need recognition
• C)post-purchase evaluation
• D)purchase decision

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Definitions:

Method Of Loci

A memorization method that requires the learner to visualize an ordered series of physical locations as mnemonic cues for a list of information.

Pegword Method

A mnemonic device that involves linking words with numbers to remember a list of items in order by associating them with pre-memorized peg words.

Dual-Coding Hypothesis

A cognitive theory that suggests information is stored in either or both verbal and visual systems, enhancing memory and learning.

Recall

The act of retrieving information or memories from one's past experiences.