Match the Term with Its Definition

question 88

Essay

Match the term with its definition
a.80/20 Principle
b.Customer database
c.Customer segmentation strategy
d.Evaluative criteria
e.Evoked set
f.Perception
g.Perceptual categorization
h.Post-purchase dissonance
i.Recency-frequency-monetary analysis
j.Touch point
k.Transactional relationship
-A group of brands that a consumer is both aware of and willing to conisder as a solution to a purchase need

---

Definitions:

Accumulated Knowledge

The total information and skills gained over time through learning or experience.

Intelligence

The ability to learn from experience, adapt to new situations, understand and handle abstract concepts, and use knowledge to manipulate one’s environment.

General Learning

The process of acquiring knowledge or skills through experience, study, or being taught.

Intellect

The faculty of reasoning, understanding, and applying knowledge.