An Evoked Set Is a Group of Brands That a Consumer

question 35

True/False

An evoked set is a group of brands that a consumer is both aware of and willing to consider as a solution to a purchase problem.

---

Definitions:

Henry L. Gantt

Henry L. Gantt was an American mechanical engineer and management consultant who developed the Gantt chart, a graphical scheduling tool for project management.

Differential Pay System

A compensation strategy where employees are paid differently based on varying criteria such as shifts, hours worked, or job responsibilities.

Introducing Hourly Wages

The process of implementing a pay system where employees are compensated based on the number of hours worked.