Individual Processes That Ultimately Give Meaning to Stimuli That Confront

question 6

Multiple Choice

Individual processes that ultimately give meaning to stimuli that confront consumers are known as

• A)perceptions.
• B)motivations.
• C)attitudes.
• D)opinions.

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Definitions:

Classical Conditioning

A type of learning in which, through repeated pairings, a neutral stimulus comes to evoke a conditioned response.

Associative Learning

The process by which an individual learns to connect or link two stimuli or a stimulus and a behavior, forming new associations.

Instrumental Learning

A learning process in which behavior is modified by the consequences it generates, often involving rewards or punishments to increase or decrease the behavior's occurrence.

Mere Repeated Exposure

The phenomenon by which people tend to develop a preference for things merely because they are familiar with them.