Behavioral Patterns and Values That Characterize a Group of Consumers

question 82

Multiple Choice

Behavioral patterns and values that characterize a group of consumers in a target market are called

• A) reference groups.
• B) cultures.
• C) social classes.
• D) perceptual categories.

---

Definitions:

Accounting Information Systems

Systems that collect, store, and process financial and accounting data to produce informational reports that management or other interested parties can use to make business decisions.