Match the Term with Its Definition

question 43

Multiple Choice

Match the term with its definition.
-Behavioral patterns and values that characterize a group of consumers in a target market

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups