Examlex
Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer Lifetime Value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorization
k.Reference group
l.Social classes
-Divisions within a society having different levels of social prestige
Universal Products
Goods or services designed to be used or consumed by almost all consumers across different markets.
Identifiable
Capable of being recognized or distinguished from others, often through unique features, markings, or characteristics.
Macroenvironment
The broader external environment affecting an organization, including economic, demographic, legal, political, technological, and social-cultural factors.
Immediate Environment
The physical and social setting that directly surrounds something or someone, influencing their condition or behavior.
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