Match the Term with Its Definition

question 13

Multiple Choice

Match the term with its definition.
-An enduring opinion based on a combination of knowledge, feelings, and behavioral tendencies

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups

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Definitions:

Distribution Intensity

The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).

Channel Conflict

Occurs when there is a clash or discord among channel members such as manufacturers, distributors, and retailers, often due to overlapping responsibilities or competition.

Exclusive Distribution

A distribution strategy where a supplier grants a single retailer or wholesaler exclusive rights to sell their product in a specific geographic area.

Point of Difference

A unique feature or benefit that sets a product or service apart from its competitors in the eyes of target customers.