Match the Term with Its Definition

question 26

Multiple Choice

Match the term with its definition
-An association between a business and a customer that begins (or ends) with a purchase or a business deal

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

House of Representatives

One of the two chambers of the United States Congress, responsible for making and passing federal laws, with members elected according to the population of each state.

Illegal Immigrants

Individuals who enter or reside in a country without the necessary authorization or documentation required by law.

Mortgage Crisis

A financial crisis occurring when a large number of homeowners are unable to pay their mortgages, often leading to a collapse in the real estate market.

Great Recession

A period of major economic stagnation across the United States and western Europe, characterized by rising unemployment and inflation and a 37 percent decline in the stock market between March and December 1974.