Frank Would Like to Avoid Personal Financial Loss If His

question 53

Multiple Choice

Frank would like to avoid personal financial loss if his business idea does not work.Which form of ownership would you suggest?

• A)sole proprietorship
• B)partnership
• C)professional corporation
• D)corporation

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Definitions:

Brand Awareness

Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm’s communications to consumers.

Autocratic

A leadership style characterized by individual control, where decisions are made without input from others.

Buying Center

A group of individuals within an organization who are involved in the decision-making process for purchasing products or services.

Decision Maker

An individual or group responsible for making choices or judgments in the context of purchasing or strategic planning.