Small Business Marketing Involves a Number of Activities,including

question 102

Multiple Choice

Small business marketing involves a number of activities,including:

• A)creating,developing,preparing,communicating,and delivering a bundle of satisfaction to a target market.
• B)planning for optimal production efficiency.
• C)identifying alternative technologies.
• D)establishing a sales-oriented marketing philosophy.

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Definitions:

Voting Stock

Shares of a company that grant the holder the right to vote on company matters, such as electing the board of directors.

Equity Method

An accounting technique used when a company invests in another company and exercises significant influence over it, adjusting the value of the investment based on the investee's performance.

Cash Dividend

The disbursement of cash from a company's earnings to its shareholders, a decision made by the board of directors for a specific class of its investors.

Voting Common Stock

A class of stock that grants the shareholder voting rights in a corporation's decisions, typically one vote per share owned.