The Description of Potential Customers in a Target Market Is

question 36

Multiple Choice

The description of potential customers in a target market is commonly called a

• A) customer profile.
• B) demographic detailing.
• C) Simpkins matrix.
• D) target picture.

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Definitions:

Alteration

A change or modification made to an object, document, or system, often intended to improve functionality or appearance.

Foreign Draft

A financial instrument used in international trade, drawn by an exporter on a foreign buyer, which orders the payment of a specified amount of money.

Without Recourse

A term indicating that the seller of a financial instrument or commercial paper relinquishes the right to demand payment from the issuer in the case of default.

Cashier's Check

A check issued by a bank, drawn on its own funds rather than that of an account holder, and commonly used to guarantee payment.