After Identifying the Three Levels of a Product And/or Service's

question 90

Essay

After identifying the three levels of a product and/or service's benefit,provide an example for the US Postal Service.

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Definitions:

Product Design

The process of creating a new product to be sold by a business to its customers, focusing on specifications, features, and aesthetics.

Holistic

An approach that emphasizes the importance of the whole and the interdependence of its parts, often used in management and problem-solving to consider all factors.

Aesthetic

Pertains to the nature of beauty, art, and taste and the creation and appreciation of beauty.

Kano Model

A theory for product development and customer satisfaction developed by Noriaki Kano, which classifies customer preferences into five categories: Must-Be, One-Dimensional, Attractive, Indifferent, and Reverse.