The Company Description Section of a Business Plan Should Include

question 81

Multiple Choice

The company description section of a business plan should include the company's _____ if the business is already in existence.

• A) history
• B) customer list
• C) sales revenues
• D) credit score

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Definitions:

Substitute Competition

The competitive dynamic that occurs between products or services that can serve as replacements for each other.

Consumer Ethnocentrism

A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services.

Environmental Scanning

The continuous process of gathering information about events and trends in the environment external to an organization to assist in strategic planning.

Overall GDP

Gross Domestic Product (GDP) measures the total value of all goods and services produced over a specific time period within a country's borders.