Nelson Is Writing About How He Will Attract and Retain

question 44

Multiple Choice

Nelson is writing about how he will attract and retain customers,how he will price his product,and how and where he will offer it for sale.Nelson is working on the __________ section of his business plan.

• A)customer service
• B)product/service plan
• C)marketing plan
• D)development plan

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Definitions:

Investment Opportunity

A situation or vehicle through which an investor can potentially generate profit or gain from an allocation of resources.

Estoppel

A legal principle preventing a party from arguing something contrary to a claim previously established as truthful, especially if the other party acted upon it.

Apparent Authority

The appearance or impression given by the actions of a person that they have the authority to act on behalf of another or an entity, leading others to reasonably believe such authority exists.

Express Agency

A relationship where the agent is explicitly given the authority to act on behalf of the principal, often through a written or verbal agreement.