A Serious Deterrent to Widespread Implementation of the Societal Marketing

question 66

Multiple Choice

A serious deterrent to widespread implementation of the societal marketing concept is ________.

• A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
• B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
• C) aggressive action taken by consumer advocacy groups
• D) the prevailing practices of very specific consumer segmentation and targeting
• E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital

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Definitions:

Sexual Harassment

Unwanted or unwelcome sexual behavior, which can include physical or verbal actions, creating an offensive environment.

Dominant Element

refers to the primary or leading factor in a situation or relationship.

Power

The ability or capacity to influence or control the behavior of others or the course of events.