Which of the Following Is NOT True About Social Marketing

question 40

Multiple Choice

Which of the following is NOT true about social marketing?

• A) Companies try to increase their credibility by being good corporate citizens.
• B) All marketing that promotes socially beneficial behaviors must come from not-for-profit organizations.
• C) Societal marketing programs can help create positive consumer attitudes toward companies.
• D) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer involvement in the causes.
• E) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer purchase intentions.

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Definitions:

Personal Income Tax

A tax that individuals pay on their income to the government, often levied at progressive rates where the tax rate increases as income increases.

Income

The money received by an individual or business in exchange for providing a good or service or through investing capital.

Marginal Tax Rate

The amount of tax paid on an additional dollar of income, used in progressive tax systems to ensure higher incomes are taxed at higher rates.

Federal Income Tax

The United States federal government imposes a financial charge on the yearly revenues of individuals, corporations, trusts, and other legal entities.