When People's Trust Bank Advertises Its Involvement in Free Consumer

question 3

Multiple Choice

When People's Trust Bank advertises its involvement in free consumer credit training to help low-income families manage their earnings and qualify for mortgages, People's Trust is engaging in ________.

• A) shameless self-promotion
• B) cause-related marketing
• C) viral marketing
• D) green marketing
• E) buzz marketing

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Definitions:

Activity Variance

The difference between the budgeted and actual amount of an activity, such as hours worked or units produced, affecting budget and cost planning.

Budgeting

A financial planning process that involves the estimation of future revenues and expenses over a specified period.

Personnel Expenses

Costs associated with employing staff, including wages, benefits, and taxes.

Client-visits

Meetings or engagements with clients outside the company's premises for business discussions or services.