Marketers Implement Ethical Strategies for All of the Following Reasons

question 22

Multiple Choice

Marketers implement ethical strategies for all of the following reasons EXCEPT ________.

• A) to do the right thing
• B) to improve their image in the eyes of their constituencies
• C) to exploit vulnerable populations
• D) to reduce scrutiny
• E) to avoid government legislation

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Definitions:

Price-elasticity Coefficient

A measure that calculates how much the quantity demanded of a good responds to a change in its price, quantitatively.

Revenues

The total income generated by a company from its business operations, such as sales of goods or services, before any costs or expenses are deducted.

Cut the Price

To reduce the selling price of a product or service.

Price Elasticity of Demand

A measure of how much the quantity demanded of a good changes in response to a change in its price.